TikTok can be a great platform for small business owners to market their products or services. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. "I thought TikTok was all dancing and for Gen Z," Kim, who launched her business in December 2020, told Insider. Be a regular TikTok userKim said using TikTok regularly is a great way to come up with ideas and spot patterns and trends that you can apply to your own content. "You have to know who your audience on each platform is and talk to that audience," Kim said.

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